By Publisher: University of California Press
ISBN: 0520071778
Release Date: 1990-07-25
List Price: USD 19.95
Paperback
Buy it from: amazon.com ( from US$ 14.49)
Book description:
In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
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