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The Psychology of Persuasion
By Publisher: Collins
ISBN: 0688128165
Release Date: 1998-10-07
List Price: USD 15.95
Paperback
Buy it from: amazon.com ( from US$ 9.5)
Book description:
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).
Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.
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