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How One Mobile Telecom Created a New Market and Became a Global Force
By Publisher: AMACOM
ISBN: 0814407536
Release Date: 2002-09
List Price: USD 25.00
Hardcover
Buy it from: amazon.com ( from US$ 5.25)
Book description:
Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance, Japanese firms like Toyota, Sony, and Honda are still the standards to which other corporations aspire. Today, Japan's NTT DoCoMo is on the verge of attaining equal stature. DoCoMo is the world's second-largest mobile phone operator and, with its I-mode system, the first to roll out real, viable third-generation applications like Internet-ready mobile phones. This quantum leap in technology will very soon change the way we all send and receive information, from e-mail, paging, and voice to graphic business applications and entertainment. But DoCoMo's success came not as a result of following the hard-and-fast models of its illustrious predecessors. In fact, it is much more a reflection of the ability of DoCoMo's management to carve out a creative niche within the confines of legendarily traditional Nippon Telephone and Telegraph.
Beck (co-author, The Attention Economy) and Accenture senior consultant Wade examine the enormous risks that DoCoMo took in pursuing a "bleeding edge" technology which analysts thought was superfluous, and how their daring almost single-handedly brought an entire global market into existence. It is this extraordinary story and the simple, powerful management themes ingrained in it that will drive companies the world over to emulate DoCoMo as they did the previous giants of Japanese industry.
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Reviews from people like you (1)
A rather brief overview of DoCoMo
Andrea(Canada)
 
To be fair, the book gives readers with little knowledge of business, economics and japanese culture a good understanding of how DoCoMo became a major success by giving a broad brush on DoCoMo’s strategic decisions, corporate values, executive team and the market conditions in Japan.
What the book lacks are details. A lot of chapters can be shortened. 2006-01-07 20:49 | comment
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