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The Latest on the World's #1 Business Strategy
By Publisher: McGraw-Hill
ISBN: 0070653283
Release Date: 1997-05-01
List Price: USD 12.95
Paperback
Buy it from: amazon.com ( from US$ 3.45)
Book description:
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.</p>
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