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A Management View
By Publisher: South-Western College Pub
ISBN: 0324186932
Release Date: 2003-07-16
List Price: USD 149.95
Hardcover
Buy it from: amazon.com ( from US$ 45.73)
Book description:
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
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