Who has read "Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications"?

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Who has read "Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications"?

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2005-12-11 tags: major

By Terence A. Shimp

South-Western College Pub
ISBN: 0030352711
Release Date: 2002-07-02
Hardcover
List Price: USD 140.95

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