By Publisher: South-Western College Pub
ISBN: 0030352711
Release Date: 2002-07-02
List Price: USD 140.95
Hardcover
Buy it from: amazon.com ( from US$ 40.0)
Book description:
The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.
Frequently used tags (out of 1):
Those who like this book also like:
 Post the first topic in the forum of this book
 Write a review
|
| |
Have you read this book?
Rate this book/all ratings
Who read this book?
Break
|